Editor’s Note: It seems like, so many times, the only thing that we celebrate in Native communities is the BAD stuff–the historical wrongs, the dysfunction, etc. etc. Yeah, all of us can claim those reasons/excuses as the reason that we don’t succeed. Still, there are so many examples of beauty and success within our Native people–I can run down a list of names off the top of my head! So I truly appreciate folks who go out of their way to NOT let those excuses get in the way of them achieving. There’s many examples of success within our communities–on my behalf, I’m gonna try to do a better job of celebrating those. Litefoot is but one of those examples.
Litefoot expands brand
Native American Hip Hop Artist/Activist/Entrepreneur/Actor Announces New Footwear Line, CD, Book, Film Company, College Lectures and Much, Much More
SEATTLE, Wash. – The year 2010 has been a busy one for hip hop artist/entrepreneur/motivational speaker/actor Litefoot. Litefoot, who is a citizen of the Cherokee Nation of Oklahoma, has an array of new projects.
He will debut his new abORIGINAL FOOT wear line, the “Litefoot” sneaker this October. With the launch of the “Litefoot” sneaker, Litefoot becomes the first Native American actor or musician to create a branded line of sneakers. The footwear line is a joint venture collaboration with Sole Nation Health, an American Indian owned footwear company. The Litefoot sneaker will be distributed throughout North America to Tribal Nations as well as through normal retail outlets and on line via http://www.litefoot.com
Litefoot, who launched the Native Style Clothing brand (www.nativestyle.net) in 2001, is also expanding its retail presence throughout North America and venturing into brand-specific marketing products for casino resort properties and for Native organizations and events. Native Style Clothing creates apparel featuring iconic contemporary Native designs.
Ever expanding his outreach, Litefoot has recently started work on an inspirational book, The Medicine of Prayer, detailing key events from his journeys throughout Indian Country over the last twenty years. The Medicine of Prayer will be self published. The Medicine of Prayer will be completed and available as an e-book and available as a paperback via http://www.litefoot.com on September 11, 2010. The Medicine of Prayer will also be available in late October on Apple’s ibookstore so it can be read via the Apple iPhone or iPad.
Litefoot continues to use his music to educate people about the Native American experience. In fact, his lyrics are now being used to teach high school and college-level students throughout the United States and as far away as Germany about historical and contemporary Native American issues and views. And he has lectured at various colleges throughout the United States including Virginia Polytechnic College and State University to Sitting Bull College. Most recently he spoke at Virginia Tech, on April 29, 2010, addressing the topic of “Building bridges between the Native American and African American communities.” Litefoot’s entire lecture at Virginia Tech will soon be available on DVD. In addition to the college circuit, Litefoot also spends a great amount of time each year speaking, holding workshops and performing concerts for elementary and high school student throughout North America.
Litefoot’s latest CD, The Testament, his 11th to date, will be released November 11, 2010. The CD will consist of 11 new songs and include a free bonus disc of 20 re-mastered Litefoot songs entitled, “Conscious Cutz.” He will also release an 11 album box set of his musical catalog entitled, “The Lite Years,” on December 11, 2010. All albums will be released on Litefoot’s own Red Vinyl Records and available via digital download or as compact discs via http://www.litefoot.com.
In other Litefoot Music news, the music video for his current single “My Chick” has received almost 300,000 views on YouTube.
By October of this year Litefoot will complete the fifth year of the five year long “Reach The Rez Tour” where will have traveled over 150,000 miles to nearly 400 American Indian Communities since 2005. The effort has served as the largest program of proactive outreach to Native American communities in the history of the United States of America.
On the Hollywood front, Litefoot, who has starred in various feature films including, Indian in the Cupboard and who has done several television guest appearances, just started along with Charlie Osceola of the Seminole Tribe of Florida “QCAM Productions,” a film production company that currently is developing a feature film script. QCAM will also serve as a production entity for various upcoming film projects. The name QCAM was created using the first initial from the first name of Litefoot’s son and Osceola’s three daughters.
Litefoot has also served in the past as the co-chair of the National Indian Gaming Association’s American Indian Business Network. He has served as Vice President of the Native Affairs for the Triple Five Group, owners of the worlds largest retail shopping malls; the Mall of America and the West Edmonton Mall.
Litefoot Enterprises, LLC also serves to create economic opportunities for the Native American community by bridging the gap between tribes and their partners. Litefoot Enterprises’ past and present project portfolio includes activities in real estate development, gaming, hospitality, “green” initiatives and wealth management. For more information: visit http://www.litefoot.com